Bibliographic citations
Depaz, R., Rodríguez, M., Munayco, J., Cárpena, S. (2022). Plan de negocio para implementar una plataforma que ofrezca beneficios para adultos mayores de 60 años en la ciudad de Lima [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667455
Depaz, R., Rodríguez, M., Munayco, J., Cárpena, S. Plan de negocio para implementar una plataforma que ofrezca beneficios para adultos mayores de 60 años en la ciudad de Lima [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667455
@mastersthesis{sunedu/3372844,
title = "Plan de negocio para implementar una plataforma que ofrezca beneficios para adultos mayores de 60 años en la ciudad de Lima",
author = "Cárpena Espinoza, Sandra Gabriela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
As life expectancy increases in Perú, elderly people will continue being an important part of the economically active population and becoming a group of active consumers who demand products and services in order to satisfy their needs and interests. Mundo Senior is an easy digital platform (web page and mobile application) for adults over 60 years old in Lima City from socioeconomic level A and B. This platform will allow them to benefit from discounts and promotional prices in products and services which satisfy their needs as well as interesting information, paying a monthly, biannual or annual subscription of s/9, s/39 and s/59 respectively. The market study allowed us to validate the desirability of the business plan since 87.7% of respondents were interested in using the service and 57% in paying for it. Likewise, based on the results, we determined the business potential market, which will be approached with an ambitious marketing strategy which is intended to reach 6% of the potential market in the horizon of 5 years of business analysis. The financial projections and rates determine the viability of the business plan and the generation of value(profitability) for the shareholders since year 2.
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