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Perez, L., Polleri, J. (2022). Creación del brandbook para la marca de bralettes: Amadara [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17754
Perez, L., Polleri, J. Creación del brandbook para la marca de bralettes: Amadara []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17754
@misc{sunedu/3368398,
title = "Creación del brandbook para la marca de bralettes: Amadara",
author = "Polleri Rios, Janina Vanessa",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Creación del brandbook para la marca de bralettes: Amadara
Authors(s): Perez Rivera, Luz Vanessa; Polleri Rios, Janina Vanessa
Advisor(s): Acuña Pereda, Mario Andre
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: Se realizó la creación de la marca peruana de bralettes, Amadara. Para ello, se hizo
previamente una investigación de mercado, su público objetivo, la competencia y los
casos referenciales en el rubro; se creó desde cero la marca y su identidad, la cual se
encuentra dentro del Manual de Marca, que a su vez muestra las directrices que se deben
seguir para cumplir con los lineamientos de la misma. Apostamos por ser una marca que
refleje la adaptabilidad como su mayor diferencial, pero que también genere comodidad,
amor propio y libertad en las mujeres.
Este informe presenta todo el proceso realizado para la creación del manual para la marca,
tomando en cuenta las opiniones profesionales de expertos en diseño y construcción de
un manual de identidad, además, se complementa este manual con un video animado del
logotipo, el cual podrá ser usado en redes sociales. Por último, se exponen las lecciones
adquiridas en la elaboración del proyecto.
The peruvian brand of bralettes, Amadara, was created. For this, a market investigation was previously carried out, the target audience, the competition and the reference cases in the field. The brand and its identity were created from scratch, which is found within the brandbook. This manual shows the guidelines that must be followed. We are committed to being a brand that reflects the adaptability as its greatest differential, but also generates comfort, self love and freedom in women. This report presents the entire process carried out for the creation of the brandbook, taking into account the professional opinions of experts in the design and construction of a brandbook. Finally, the lessons learned from the development of the project are presented.
The peruvian brand of bralettes, Amadara, was created. For this, a market investigation was previously carried out, the target audience, the competition and the reference cases in the field. The brand and its identity were created from scratch, which is found within the brandbook. This manual shows the guidelines that must be followed. We are committed to being a brand that reflects the adaptability as its greatest differential, but also generates comfort, self love and freedom in women. This report presents the entire process carried out for the creation of the brandbook, taking into account the professional opinions of experts in the design and construction of a brandbook. Finally, the lessons learned from the development of the project are presented.
Link to repository: https://hdl.handle.net/20.500.12724/17754
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Ledesma Raraz, Pedro; Rocío Emilia, Villacorta Calderón; Acuña Pereda, Mario Andre
Register date: 1-Mar-2023; 1-Mar-2023
This item is licensed under a Creative Commons License