Bibliographic citations
Pinto, M., (2022). El plan de marketing como estrategia para incrementar el comercio electrónico en microempresas del rubro de calzados en el Distrito de San Juan de Miraflores Lima 2020 - 2021 [Universidad Peruana de Las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/2425
Pinto, M., El plan de marketing como estrategia para incrementar el comercio electrónico en microempresas del rubro de calzados en el Distrito de San Juan de Miraflores Lima 2020 - 2021 []. PE: Universidad Peruana de Las Américas; 2022. http://repositorio.ulasamericas.edu.pe/handle/upa/2425
@misc{sunedu/3338160,
title = "El plan de marketing como estrategia para incrementar el comercio electrónico en microempresas del rubro de calzados en el Distrito de San Juan de Miraflores Lima 2020 - 2021",
author = "Pinto Manchego, María Ynes",
publisher = "Universidad Peruana de Las Américas",
year = "2022"
}
This research work consists of developing a strategic Marketing Plan for all those companies dedicated to the traffic of articles through computer networks, whose business line consists of commercial activity and the possibility of entering new markets; therefore, because this item demands constant innovation, it will seek to identify the purchasing factors and the relationship between the product to be sold and the final consumer. However, in our country, the complexity of bureaucratic procedures has not allowed the new entrepreneur to start his business in a formal way and affecting a percentage of workers. In this way, this study topic was born that, through a non-experimental quantitative approach methodology and data collection, it was possible to obtain a specific sample of 384 consumers from the San Juan de Miraflores district, including microentrepreneurs and informal workers, which is used as a study model. Likewise, the contracting of hypotheses was elaborated, which was obtained in the statistical data editor program SPSS 25 and consequently processed in tables and graphs for its verification of statistical methods. As a result of the evaluation, it was established to consider a Marketing proposal and it was concluded that motivating the purchase is one of the main keys to success for sales.
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