Bibliographic citations
Pampa, R., (2022). Gestión empresarial en la investigación de mercado y fidelización de cliente para la Empresa “Deport Sport” [Universidad Peruana de Las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/2244
Pampa, R., Gestión empresarial en la investigación de mercado y fidelización de cliente para la Empresa “Deport Sport” []. PE: Universidad Peruana de Las Américas; 2022. http://repositorio.ulasamericas.edu.pe/handle/upa/2244
@misc{sunedu/3338006,
title = "Gestión empresarial en la investigación de mercado y fidelización de cliente para la Empresa “Deport Sport”",
author = "Pampa Polinos, Rolando",
publisher = "Universidad Peruana de Las Américas",
year = "2022"
}
The purpose of this research work is to publicize the benefits of market research in customer loyalty, which influences sales growth. Regarding customer loyalty, this research confirmed that having a satisfied customer will help maintain and improve the sales channel. Market research facilitates the creation of attractive commercial hooks for the company's clients, strengthening the bond that exists between both, client and company, by promoting loyalty. In this way, it is proven that market research is an excellent tool to improve the level of customer satisfaction and maintain the success of the company. The study developed in this work has been qualitative, using exploratory and descriptive methods, based on the development of virtual surveys, which I consider an excellent research tool with lower implementation costs and a high degree of certainty.
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