Bibliographic citations
Sotelo, J., (2021). Influencia del neuromarketing en el crecimiento del mercado musical tropical de oyentes vía streaming - Ate 2020 [Universidad Peruana de Las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/1277
Sotelo, J., Influencia del neuromarketing en el crecimiento del mercado musical tropical de oyentes vía streaming - Ate 2020 []. PE: Universidad Peruana de Las Américas; 2021. http://repositorio.ulasamericas.edu.pe/handle/upa/1277
@misc{sunedu/3337159,
title = "Influencia del neuromarketing en el crecimiento del mercado musical tropical de oyentes vía streaming - Ate 2020",
author = "Sotelo Coral, Jordy Briand",
publisher = "Universidad Peruana de Las Américas",
year = "2021"
}
The present research aims to determine the influence of neuromarketing on the growth of the tropical music market for listeners via streaming - Ate 2020. The type of research was applied, correlational, with a non-experimental design and a quantitative approach. The instrument used was the questionnaire and the technique that is the survey, with 6 questions for the independent variable "influence of neuromarketing" and 6 questions for the dependent variable "growth of the music market", with the Likert scale and was subjected to the criterion from 3 experts. To achieve the range of reliability, the Cronbach's alpha method was used, this being 0.76, qualified as high. The data was analyzed and displayed in tables and graphs for understanding. The study was concluded with a result of the Spearman correlation coefficient of 0.514, thus showing a moderate positive correlation. In addition to this result, the significance value of 0.000 was obtained; Therefore, being less than 0.05, the null hypothesis was rejected and the alternative hypothesis was accepted. Thus, concluding that neuromarketing does directly influence the growth of the tropical music market for listeners via streaming - Ate 2020.
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