Bibliographic citations
Saavedra, B., (2022). Uso de redes sociales y su relación en el posicionamiento de la agencia de viajes y turismo: Aventura San Ignacio Extremo S. A. C. San Ignacio, 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31871
Saavedra, B., Uso de redes sociales y su relación en el posicionamiento de la agencia de viajes y turismo: Aventura San Ignacio Extremo S. A. C. San Ignacio, 2020 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31871
@misc{sunedu/3326984,
title = "Uso de redes sociales y su relación en el posicionamiento de la agencia de viajes y turismo: Aventura San Ignacio Extremo S. A. C. San Ignacio, 2020",
author = "Saavedra Olano, Brighitie Esthefany",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The present research aimed to determine the degree of relationship between the use of social networks and the positioning of the travel and tourism agency: Aventura San Ignacio Extremo SAC in 2020. Therefore, a non-experimental cross-sectional investigation was carried out -correlational, to later measure and correlate the dimensions of the variables under study. The sample with which we worked consisted of 182 clients of the San Ignacio Extremo Travel Agency, to whom a survey with 21 items was applied, an instrument that was validated by 4 professionals who are experts in the field and by a statistician obtaining an alpha of Cronbach of 0.910, which determines an excellently reliable instrument. The results obtained in the research, Kendall's Tau b correlation test (non-parametric test) was used, which allows the null hypothesis to be rejected because the P-value that it yields is less than 0.05, which has been demonstrated in each dimension, this It leads to the relationship that the alternative hypothesis is accepted since if there is a degree of positive and low between that of social networks with positioning the travel agency Aventura San Ignacio Extremo in the year 2020.
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