Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Flores, C., (2018). Estudio de caso: GlaxoSmithKline Perú [Universidad de Lima]. https://hdl.handle.net/20.500.12724/11298
Flores, C., Estudio de caso: GlaxoSmithKline Perú []. PE: Universidad de Lima; 2018. https://hdl.handle.net/20.500.12724/11298
@misc{sunedu/3306366,
title = "Estudio de caso: GlaxoSmithKline Perú",
author = "Flores Uzategui, Claudia Jeaneth",
publisher = "Universidad de Lima",
year = "2018"
}
Title: Estudio de caso: GlaxoSmithKline Perú
Authors(s): Flores Uzategui, Claudia Jeaneth
Advisor(s): Galdo Jiménez, Alfredo José
Keywords: Case studies; Industria farmacéutica; Comportamiento del consumidor; Análisis de mercado; Laboratorios farmacéuticos; Estudio de casos; Pharmaceutical industry; Consumer behavior; Market analysis; Pharmaceutical laboratories
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 2018
Institution: Universidad de Lima
Abstract: El siguiente trabajo, se realizó a través del método empírico. En él, se describirá y evaluará el contexto en el que hoy en día se encuentra la empresa británica de productos farmacéuticos GlaxoSmithKline Perú, realizando énfasis en el problema que atraviesa la unidad de negocio: consumo de la salud. Se precisará y cuestionará el problema que existe actualmente en el área comercial de la empresa y como este afecta a las ventas del negocio. Además, se explicará la situación que está enfrentando en la actualidad la industria farmacéutica, tanto como las dificultades y las tendencias que han surgido en el estado peruano recientemente.
The following research was done through the empirical method. In it, will be described and evaluated the context in which the british pharmaceutical company GlaxoSmithKline Peru is today, emphasizing the problem that the business unit: consumer healthcare, is going through. It will specify and question the problem that currently exists in the commercial area of the company and how it affects the sales of the business. In addition, the situation that the pharmaceutical industry is currently facing will be explained, as well as the difficulties and trends that have arisen in the Peruvian state recently.
The following research was done through the empirical method. In it, will be described and evaluated the context in which the british pharmaceutical company GlaxoSmithKline Peru is today, emphasizing the problem that the business unit: consumer healthcare, is going through. It will specify and question the problem that currently exists in the commercial area of the company and how it affects the sales of the business. In addition, the situation that the pharmaceutical industry is currently facing will be explained, as well as the difficulties and trends that have arisen in the Peruvian state recently.
Link to repository: https://hdl.handle.net/20.500.12724/11298
Discipline: Marketing
Grade or title grantor: Universidad de Lima. Facultad de Ciencias Empresariales y Económicas
Grade or title: Licenciado en Marketing
Register date: 7-Aug-2020; 7-Aug-2020
This item is licensed under a Creative Commons License