Bibliographic citations
Caballero, M., Pérez, A., Zegarra, D. (2022). Plan de negocios para la expansión de mercado de la fábrica de yeso Milagro´s S.R.L en la provincia de Yungay – Huaraz- Ancash - 2022 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661228
Caballero, M., Pérez, A., Zegarra, D. Plan de negocios para la expansión de mercado de la fábrica de yeso Milagro´s S.R.L en la provincia de Yungay – Huaraz- Ancash - 2022 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661228
@mastersthesis{sunedu/3285966,
title = "Plan de negocios para la expansión de mercado de la fábrica de yeso Milagro´s S.R.L en la provincia de Yungay – Huaraz- Ancash - 2022",
author = "Zegarra Garcilazo, Diana Patricia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This study aims to design a business plan for the relaunching of a construction plaster plant in the province of Yungay, Ancash. Milagro’s S.R.L. which is a family company that has been operating since 1982 and is focused on the manufacturing of ceramic and construction plaster for the construction sector, and as an aggregate for the materials manufacturing for the same sector. The non-primary manufacturing subsector reported higher levels of transformation and added value in 2021, with a significant growth of 24.2 percent compared to previous years. One of the main industries that experienced growth was the cement, lime and plaster industry (35.7 percent). Likewise, the construction sector is projected to expand by 2 percent this year, which would represent an opportunity for the company’s expansion. That would be because many projects that were delayed due to the COVID-19 pandemic are being relaunched, and other new large-scale projects are still to come. In order to achieve our objectives of the business plan, we have analyzed the current situation and the strategic planning, considering: the operations plan, organizational structure, marketing and commercialization plan, and economic-financial plan. Therefore, it was determined that the business is viable over a 10-year horizon, since positive cash flow has been obtained in the fourth year of operations. Thus, in a moderate scenario, the NPV amounts to S/. 1 948 115.00 and the TIR is 74.93%. The investment for the business plan amounts to S/ 1,592,400.
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