Bibliographic citations
Perales, F., Bambarén, F. (2022). La experiencia afectiva del consumidor y su relación con la satisfacción y el boca a boca electrónico en el comercio electrónico [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661224
Perales, F., Bambarén, F. La experiencia afectiva del consumidor y su relación con la satisfacción y el boca a boca electrónico en el comercio electrónico [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661224
@misc{sunedu/3285959,
title = "La experiencia afectiva del consumidor y su relación con la satisfacción y el boca a boca electrónico en el comercio electrónico",
author = "Bambarén García, Flavia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The online sector is growing and that is why companies have adapted to an electronic environment. Which is why, brands seek to generate online satisfaction for the consumers, which is a consequence of a complete affective experience online, since it makes consumers recommend the brand or provide positive opinions, generating an electronic word of mouth. For that reason, the research was developed about the affective experience of the consumer, satisfaction and E-WOM around the E-commerce sector. In this research, an online survey was developed to evaluate 400 consumers, in which the Likert scale was used as a measurement tool.
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