Bibliographic citations
Briceño, K., Gamboa, S., Lahura, J., Madero, O., Santiani, M. (2022). App buscadora de ofertas en tiempo real de diferentes productos - OfferGO [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661144
Briceño, K., Gamboa, S., Lahura, J., Madero, O., Santiani, M. App buscadora de ofertas en tiempo real de diferentes productos - OfferGO [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661144
@misc{sunedu/3285935,
title = "App buscadora de ofertas en tiempo real de diferentes productos - OfferGO",
author = "Santiani Cevallos, Mónica Jackeline",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In this research work we rely on different validations to determine if our business idea, to develop an app and a website where you can find the best offers and promotions in all of Lima, is viable. In the first place, we began with the validation of the problem, where we conducted in-depth interviews with both users and experts, who gave us their comments about how their experience was when making purchases through mobile applications or in physical stores and which were the problems that they had to face. In the case of the experts, they tell us from a more objective point of view how we were able to develop our prototypes, giving us advice and tips to be able to efficiently reach our value proposition. Second, we also had to validate our solution technique, for which we had to perform two experiments; the first based on in-depth interviews only with experts who will provide us with feedback about the prototypes already developed and the second will try to create a false advertisement on a social network where we comment on our business idea to determine if it will be obtained. positive acceptance by our target audience. Thirdly, we had to validate the business model based on the BMC tool, we supported ourselves by carrying out various experiments, among which are the following: development of questionnaires by Google, false advertisements on social networks, publishing offers on the available categories, interviews with experts from the media especially to have a more grounded idea about the costs involved in developing the business idea.
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