Bibliographic citations
López, F., Echevarría, V. (2022). Reseñas online de los booktubers: el efecto de la credibilidad y satisfacción en la intención de compra de literatura juvenil [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661092
López, F., Echevarría, V. Reseñas online de los booktubers: el efecto de la credibilidad y satisfacción en la intención de compra de literatura juvenil [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661092
@misc{sunedu/3285831,
title = "Reseñas online de los booktubers: el efecto de la credibilidad y satisfacción en la intención de compra de literatura juvenil",
author = "Echevarría Zárate, Valeria Aliona del Carmen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The digital age is in a progressive evolution, for this reason it is that many activities that were previously carried out in a traditional way, have been digitized. As in the case of product reviews, in this case youth literature promoted by booktubers, reviews that depend on variables such as credibility or satisfaction to influence the consumer's purchase intention. These variables give people the desired online experience to be able to create an opinion of a product and/or service, and thereby increase the possibility that the consumer will recommend the reviews to more people. For that reason, research on the effects of credibility and satisfaction of online reviews on the purchase intention of children's literature was demonstrated. In the present work, an online survey sent to 400 consumers was obtained, in which the Likert scale was used as a measurement tool.
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