Bibliographic citations
Salas, J., (2021). Estudio descriptivo del marketing digital en la agencia de viajes Amazing South America de Cusco en el periodo 2019 – 2020 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/4671
Salas, J., Estudio descriptivo del marketing digital en la agencia de viajes Amazing South America de Cusco en el periodo 2019 – 2020 []. PE: Universidad Andina del Cusco; 2021. https://hdl.handle.net/20.500.12557/4671
@misc{sunedu/3157812,
title = "Estudio descriptivo del marketing digital en la agencia de viajes Amazing South America de Cusco en el periodo 2019 – 2020",
author = "Salas Huallpa, Julian Edgar",
publisher = "Universidad Andina del Cusco",
year = "2021"
}
The Amazing South America travel agency in the city of Cusco, since its founding in 2009, has been carrying out efficient work in a very unique field and at the same time large enough to expand its market. We refer to the fact that the company works with groups of primary and secondary school students, the elderly group, state institutions, among others. Those who, for leisure, study or work, organize trips at a regional, national and international level and need a company that organizes everything and does it very well. In this sense, the present research work was developed with the objective of describing how digital marketing of the travel agency was, carried out hand in hand with the field work carried out by the company's staff. The type of research that was developed is basic, descriptive in scope, with a quantitative approach; The population that is surveyed is 16 people, workers of the company that is made up of administrative personnel, field personnel, programmers and tourist guides. With the results obtained, it was determined that the digital marketing of the Amazing South America travel agency has been developing regularly, in a quasi-professional way, but with some deficiencies that although it is true do not affect the success of the company but could improve your results, which are measured annually. According to the respondents, the following information was obtained: 43.8% of the workers believed that the digital marketing carried out by the company is good, a similar percentage details that 43.8% of the workers declare that it is regular and finally 12.5% of workers express that digital marketing is very good.
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