Bibliographic citations
Ponce, A., Olivares, C., Villagaray, R., Izarra, J., Mendoza, M. (2021). Servicios de Asesorías nutricionales ¨NUTRI KIDS¨ [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660029
Ponce, A., Olivares, C., Villagaray, R., Izarra, J., Mendoza, M. Servicios de Asesorías nutricionales ¨NUTRI KIDS¨ [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660029
@misc{sunedu/3155507,
title = "Servicios de Asesorías nutricionales ¨NUTRI KIDS¨",
author = "Mendoza Larico, Mariella Elizabeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
As a result of the pandemic, according to current data from the Ministry of Economy and Finance (MEF), child malnutrition was reduced to 12.1% in 2020. This is due to government interventions, as well as the awareness of a balanced diet to be able to prevent COVID-19 infections. In that sense, under the premise of developing a model of nutrition and the existing demand for knowledge about healthy living, we have seen fit to create a business model in which we can integrate nutritional aspects for children. Consequently, we have decided to create the Nutri Kids project, which consists of providing nutritional advice to children in a dynamic and digital way. People are aware that their children should eat well, and they value it. That is why we have seen whether it is possible to assess how attractive it is for parents to use this digital service to help with their children’s diet. Therefore, a qualitative research was carried out to determine the valuation and preference of parents regarding the health of their children. Metropolitan Lima was our first market area. After that, and based on the results, the covered areas will be expanded. The consultancy service will be provided 100% online, and there will be a highly trained professional team, specialized in child nutrition. Prices are structured in individual consultancy sessions and monthly packages according to costumers’ preference.
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