Bibliographic citations
Shahuano, C., Gendrau, P. (2021). Análisis de los factores de competencia en el mercado de telefonía móvil en la región Loreto período 2013 - 2018 [Universidad Nacional de la Amazonía Peruana]. https://hdl.handle.net/20.500.12737/7768
Shahuano, C., Gendrau, P. Análisis de los factores de competencia en el mercado de telefonía móvil en la región Loreto período 2013 - 2018 []. PE: Universidad Nacional de la Amazonía Peruana; 2021. https://hdl.handle.net/20.500.12737/7768
@misc{sunedu/3116369,
title = "Análisis de los factores de competencia en el mercado de telefonía móvil en la región Loreto período 2013 - 2018",
author = "Gendrau Nuñez, Pierre Alexis",
publisher = "Universidad Nacional de la Amazonía Peruana",
year = "2021"
}
The mobile phone service is currently one of the most valued by users around the world, because it allows you to stay connected by covering communication needs and access to information through the Internet, becoming a vital part for the development of personal, work and financial activities. This caused an important development and evolution in the mobile telephone service in recent years, given the growing demand in this sector, the number of companies in this market has increased, the technology of telecommunication equipment, and the rates and promotions established by these companies, making them more competitive. This work seeks to find the relationship between the competitiveness factors of this market and the increase in the demand for mobile phone service for the Loreto region during the 2013 -2018 period; Using a multiple regression model, we found a positive relationship between competitiveness factors and the growth in demand for mobile phone service for the Loreto region, specifically we found that an increase in the competitiveness of this market and an increase in promotional rates established by companies stimulates demand growth by approximately 1.4% and 0.328% respectively.
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