Bibliographic citations
Ruiz, J., Ventocilla, L. (2020). Percepción del cliente externo de la calidad del servicio de la empresa comercializadora San Juan SAC, de la ciudad de Iquitos, noviembre 2019 [Universidad Nacional de la Amazonía Peruana]. http://repositorio.unapiquitos.edu.pe/handle/20.500.12737/6957
Ruiz, J., Ventocilla, L. Percepción del cliente externo de la calidad del servicio de la empresa comercializadora San Juan SAC, de la ciudad de Iquitos, noviembre 2019 []. : Universidad Nacional de la Amazonía Peruana; 2020. http://repositorio.unapiquitos.edu.pe/handle/20.500.12737/6957
@misc{sunedu/3115505,
title = "Percepción del cliente externo de la calidad del servicio de la empresa comercializadora San Juan SAC, de la ciudad de Iquitos, noviembre 2019",
author = "Ventocilla Cotrina, Lesly Melissa",
publisher = "Universidad Nacional de la Amazonía Peruana",
year = "2020"
}
The research work entitled Perception of the external customer of the quality of service of the San Juan SAC marketing company of the city of Iquitos, November 2019, aims to determine the perception of the external customer of the quality of the service of the San Juan marketing company SAC of the city of Iquitos, November 2019 The study is quantitative, descriptive, non-experimental, with 132 main clients who met the inclusion criteria. For data collection, the survey was used as a technique and as a tool the questionnaire with closed questions validated by expert judgment. For the processing of information, the SPSS version 24 program was used. When analyzing the information, it was found that external clients responded in agreement and totally agree in percentages greater than 70% in four dimensions: reliability or reliability, responsiveness, security and empathy and in the tangible dimension there is a 50% who responded not to disagree or disagree.
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