Bibliographic citations
Atau, J., (2021). Estudio técnico económico para la instalación de una planta procesadora de cerveza artesanal de papa en la región del Cusco, 2019 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/4489
Atau, J., Estudio técnico económico para la instalación de una planta procesadora de cerveza artesanal de papa en la región del Cusco, 2019 []. PE: Universidad Andina del Cusco; 2021. https://hdl.handle.net/20.500.12557/4489
@misc{sunedu/3107497,
title = "Estudio técnico económico para la instalación de una planta procesadora de cerveza artesanal de papa en la región del Cusco, 2019",
author = "Atau Chutas, Jeffrey Diamond",
publisher = "Universidad Andina del Cusco",
year = "2021"
}
It is a research that aims to answer all the questions that exist at the time of implementing a craft beer production plant. Among the main answers we have that the craft beer that will be produced will be pale ale beer, which will be composed of water, barley malt, yeast, hops, genetrin, potato and sugar, plus the other secondary inputs will be 330ml bottles, labels of 20x12 cm. And crown type plates. The product will be aimed at people over 18 years of age, which is a total of 809150 people in the department of Cusco, but because the product will have a higher cost than industrial beer, only the population in the AB and C socioeconomic levels was selected, so our target market would be 65305, although at the time of the survey we only obtained a percentage of acceptance of 89.97%, which indicates that our target market would be 58755 people. Therefore, it is projected that the initial demand for the project will be 1,011,824.75 units with a growth rate of 1%, which would give us 337,241.18 liters for the first year, but it is unrealistic to cover 100% of the demand, so it is proposed to cover only 8% of this demand, which would be 26979.2944 liters, which would be 81755 bottles needed in the first year of production, which when sold at 10 soles would give us a profit of 817550. To obtain the selling price, the price of current competitors that produce pale ale beer was analyzed, which ranges from 8.60 to 15 soles in national companies while in regional companies it ranges from 6.90 to 30 soles, in addition, the unit price of producing a pale ale beer was analyzed, which gave us 4. Considering all the costs, we made possible projections with prices of 8, 9 and 10 soles, giving us the result that for the project to be profitable it is necessary to charge 10 soles for our product. To select the micro location, we used the ranking of factors method which served to analyze the factors that are considered most important at the time of selecting the micro location resulting in the cachimayo district of the province of anta in lot 6, mara huayco committee left margin. The production process consists of selecting and inspecting the raw material, filtering the water, weighing the barley malt, grinding the barley malt, mashing the barley malt, weighing the potato, peeling and cooking the potato, cooling and crushing the potato, mashing the potato, cooling the potato, mixing the wort and potato starch, filtering the residues from the mixture, boiling and adding hops, cooling and aerating the mixture, fermenting, filtering the residues produced during fermentation, clarifying the product, packaging, carbonating and labeling the product and then storing it for final inspection before selling it. Based on the technical data sheet of the machines and instruments needed for production, the necessary calculations were made to determine the space needed and the amount of electrical energy required by these machines. To start with the production process, a local metal mechanic company was asked to manufacture 4 stainless steel tanks of 330 liters because it is a product that has special characteristics, and it is easier to hire a company to manufacture it than to import or look for a tank that meets the necessary requirements to produce beer. Taking into account all the costs to satisfy the demand in the first year, an investment of 899,544.85 soles is needed, so in order to start the project, it is necessary to resort to external financing, which would be 64.42% (762,999.83), since the amount contributed by those interested in the project is 35.58 (320,000) in addition to providing the land (80,000 new soles) that will be taken into account as their own contribution. According to the economic and financial evaluation, the project will be profitable after the fourth year of operation of the production plant.
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