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Mesia, R., Oquendo, N., Vásquez, S., Costa, V., Jara, M. (2021). FINAHORRO [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656957
Mesia, R., Oquendo, N., Vásquez, S., Costa, V., Jara, M. FINAHORRO [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656957
@misc{sunedu/3093733,
title = "FINAHORRO",
author = "Jara Zorrilla, Maricel Fabiola",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: FINAHORRO
Authors(s): Mesia Muller, Rodrigo; Oquendo Gontaruk, Nicolle Valeria; Vásquez García, Stefany Vanesa; Costa Vera, Valeria Sayuri; Jara Zorrilla, Maricel Fabiola
Advisor(s): Méndez Navarro, Luis Renato
Keywords: Finanzas; Administración del dinero; Saving; Money management; Finance; Ahorro
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04; http://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 8-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Según la Superintendencia de Banca y Seguros, el ahorro ha aumentado durante la llegada del coronavirus a Perú. Se ha podido identificar el crecimiento de este mercado del ahorro ya que, no solo han cambiado nuestras costumbres de consumo. Durante el confinamiento, se ha observado un mayor interés de las personas hacia las alternativas de ahorro que ofrece el mercado financiero.
Como resultado de nuestra investigación y recolección de información, se ha determinado una oportunidad de negocio que ayudará a encontrar una solución al problema identificado. Nuestra idea corresponde a una aplicación que ayuda al consumidor peruana ha ahorrar, en esta app podrá distribuir sus gastos como mejor se le acomode, en cualquier momento y en cualquier lugar.
Finahorro tendrá un concepto más colorido y amical ya que va dirigido solo para personas de 18 a 25 años. Las descargas serán por App Store y Play Store. Al entrar a la app, el usuario deberá rellenar sus datos personales y le haremos una serie de preguntas con respecto a cuáles son sus propósitos financieros y objetivos como: “viajes, ropa, estudios, un auto, entre otros”.
Al tener la información del cliente y conocer su visión y expectativas, diseñaremos incentivos para que esta persona vaya logrando sus objetivos de manera más consciente.
According to Superintendencia de Banca y Seguros, savings have increased during the arrival of the coronavirus in Peru. It has been possible to identify the growth of this savings market, because not only have their consumption habits changed. During the confinement, a greater interest of people towards the savings alternatives offered by the financial market has been observed. As a result of our investigation and information gathering, a business opportunity has been determined that we will help find a solution to the identified problem. Our idea is f to an app that helps the Peruvian consumer to save. In this app you can distribute your expenses as you wish, at any time and in any place. Finahorro will have a more colorful and friendly concept, because it is aimed at people between 18 and 25 years old. Downloads will be by App Store and Play Store. When entering the application, the user must complete their personal data and we will ask a series of questions about their financial goals and objectives, such as travel, clothing, studies, a car, etc. With the client's information, their goals and expectations, we will design challenges so that this person can constantly achieve their objectives.
According to Superintendencia de Banca y Seguros, savings have increased during the arrival of the coronavirus in Peru. It has been possible to identify the growth of this savings market, because not only have their consumption habits changed. During the confinement, a greater interest of people towards the savings alternatives offered by the financial market has been observed. As a result of our investigation and information gathering, a business opportunity has been determined that we will help find a solution to the identified problem. Our idea is f to an app that helps the Peruvian consumer to save. In this app you can distribute your expenses as you wish, at any time and in any place. Finahorro will have a more colorful and friendly concept, because it is aimed at people between 18 and 25 years old. Downloads will be by App Store and Play Store. When entering the application, the user must complete their personal data and we will ask a series of questions about their financial goals and objectives, such as travel, clothing, studies, a car, etc. With the client's information, their goals and expectations, we will design challenges so that this person can constantly achieve their objectives.
Link to repository: http://hdl.handle.net/10757/656957
Discipline: Administración y Marketing; Administración y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Finanzas; Bachiller en Administración y Marketing
Register date: 11-Aug-2021; 11-Aug-2021
This item is licensed under a Creative Commons License