Bibliographic citations
Gaspar, J., Segura, J., Vera, S., Acosta, L., Bazán, S. (2021). Power Gummies - “Ponle más energía a tu día con Power Gummies” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656906
Gaspar, J., Segura, J., Vera, S., Acosta, L., Bazán, S. Power Gummies - “Ponle más energía a tu día con Power Gummies” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656906
@misc{sunedu/3093714,
title = "Power Gummies - “Ponle más energía a tu día con Power Gummies”",
author = "Bazán Rentería, Silvana Lucero",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research work consists of the development of a business plan for gummies with vitamin fruits that contribute to the human body, having as a priority the strengthening of the immune system due to the pandemic. In order to produce and elaborate an innovative and quality product, we had the collaboration of experts in the interviews that helped us to use the correct inputs with the adequate procedures for the elaboration of the new product. First of all, for the elaboration of the research project, a segmentation was identified that allowed us to determine our target audience in an effective way. Then, through the experiments conducted, we were able to know all the most important characteristics of the consumers, as well as the price through the concierge. Secondly, to offer security to customers and they can consider us a serious company in the market, we opted for the development of a website with domain and own hosting, which provides information about the product, as well as the price, promotions, online payment through Yape or Plin, physical point of sale and a direct link to our social networks like Facebook and Instagram. Thirdly, for the distribution of our product we managed to coordinate a strategic alliance with a health food and products store Awqa Peru, which has been essential to achieve our first sales, as well as offering the customer the shopping experience not only online but also in the traditional way.
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