Bibliographic citations
Azama, C., Venegas, H. (2021). Factores comerciales que influyen en la preferencia de los consumidores millennials hacia las tiendas de conveniencia del distrito de San Miguel [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655916
Azama, C., Venegas, H. Factores comerciales que influyen en la preferencia de los consumidores millennials hacia las tiendas de conveniencia del distrito de San Miguel [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655916
@misc{sunedu/3093479,
title = "Factores comerciales que influyen en la preferencia de los consumidores millennials hacia las tiendas de conveniencia del distrito de San Miguel",
author = "Venegas Ybañez, Hilary",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Society has changed, this is how retail has also had to evolve to adapt to the needs and new requirements of consumers. Convenience stores, a format within the retail sector, have had great acceptance in the Peruvian market, since in recent years we have seen how stores of this type have increased in the city, almost forming part of our daily routine. However, nowadays it is not only enough to be close to the consumer, but to understand what their needs are. The present investigation within the limitation of its study population aims to verify the influence of exposure and product mix on the consumer’s choice preference in convenience stores. The methodology used in this research was quantitative non-probabilistic with an instrument applied to 400 people in a quota sampling to analyze variables such as store attributes, selection reasons and consumer behavior.
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