Bibliographic citations
Aservi, A., Celi, V., Aliaga, L., Giraldo, F., Chrem, L. (2021). VITTAFIT: Plataforma virtual para mantener un estilo de vida saludable [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655089
Aservi, A., Celi, V., Aliaga, L., Giraldo, F., Chrem, L. VITTAFIT: Plataforma virtual para mantener un estilo de vida saludable [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655089
@misc{sunedu/3093140,
title = "VITTAFIT: Plataforma virtual para mantener un estilo de vida saludable",
author = "Chrem Ackerman, Leon",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project shows the validation of the VITTAFIT business model, a web platform that offers exercise routines and personalized nutritional schemes based on the objective of each client, added to the virtual advice of a nutritionist and physical trainer. For this, a qualitative and quantitative investigation of people belonging to socioeconomic levels A and B of the districts of Modern Lima and Lima Top was carried out, validating the main problem of the investigation. That is, the high level of complexity to maintain a healthy lifestyle in people between 18 and 55 years old from Modern Lima and Lima Top. To launch the service in 2021, through a market study, the market trends generated in the Covid-19 pandemic were analyzed in detail, as well as everything related to the diet of the Peruvians and their frequency of exercise. On the other hand, the report was divided into the following plans: strategic, operations, human resources, marketing, corporate social responsibility, financial and financing, in order to be well structured. Then, the objectives were identified and the strategies of each area were proposed together with their budget to verify the profitability of the business. In this sense, after conducting an exhaustive financial analysis, positive results were obtained, deducing that the business would be profitable. Finally, the learning obtained in this project was immense and very beneficial for our training as professionals by applying the knowledge acquired during the study of the degree.
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