Bibliographic citations
Enriquez, S., Velasquez, C., Quispe, A., Ascue, Y., León, S. (2020). Rumi: Jabones artesanales con insumos naturales y gemoterapia [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654761
Enriquez, S., Velasquez, C., Quispe, A., Ascue, Y., León, S. Rumi: Jabones artesanales con insumos naturales y gemoterapia [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654761
@misc{sunedu/3092890,
title = "Rumi: Jabones artesanales con insumos naturales y gemoterapia",
author = "León Reynaga, Shelby Almendra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This assignment consists in the development of a business plan for handmade soaps with natural properties and gem therapy having as a priority to satisfy the needs of our target public. With the objective of elaborating a high-quality product, we had the collaboration through interviews with experts that allowed us to implement several improvements in the acquisition of the correct inputs and the adequate procedures. First, for the elaboration of the project, a segmentation was developed that allowed us to effectively determine our target audience. Later, through the various experiments that were developed, we were able to know the characteristics that were appreciated by the consumers of our product, in addition to establishing the sales price through the concierge. Secondly, we evaluated the various internal and external factors that may indirectly or directly affect our company including the situation related to the COVID-19, thus developing applicable strategies for the current and future changing environment. Finally, budgets were prepared in the various areas involved in the company's processes such as marketing, corporate social responsibility, operations, human resources among others both in the short and long term, thus allowing us to assess the viability of the project.
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