Bibliographic citations
Altamirano, A., Goicochea, Y., Portugal, K., Omonte, C., Utus, K. (2020). Modelo de negocio: T’andino, pan artesanal con cereales andinos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654755
Altamirano, A., Goicochea, Y., Portugal, K., Omonte, C., Utus, K. Modelo de negocio: T’andino, pan artesanal con cereales andinos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654755
@misc{sunedu/3092881,
title = "Modelo de negocio: T’andino, pan artesanal con cereales andinos",
author = "Utus Salazar, Karolinne Brigite",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Nowdays, there is a growing trend to consume healthier products and at the same time there is also a great public interest in acquiring and consuming artisan products. We propose to contribute to this trend, by means of the present research work, in this way we present a handmade bread, free of preservatives, which has as main ingredients two Andean grains, maca and quinoa, which contribute positively to health when consumed regularly. The product is designed to become part of people's daily lives, without making a great effort, as bread is a food that is frequently consumed at breakfast and forms part of people's lunch boxes and/or snacks. Currently, there are brands in the market that offer bread with similar characteristics, however, they lack diversity of products in terms of variety of presentation, flavors and inputs. For this reason, we intend to satisfy the growing demand through our products, and offer the public what they currently do not find in other brands; variety of presentation, delicious taste and innovation in the elaboration of artisanal bread with more varied inputs. Likewise, for the validation of the proposed business we used tools such as design thinking to carry out the experiments and the concierge methodology to validate the purchase intentions and concrete purchases of our products, with the results obtained we proceeded to make the sales projections, to finally know the financial performance of the venture.
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