Bibliographic citations
Rengifo, G., Ojeda, B., Garcilazo, K., Lezama, J., Bardales, D. (2020). Modelo de negocio online de artesanías de las diferentes regiones del Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654561
Rengifo, G., Ojeda, B., Garcilazo, K., Lezama, J., Bardales, D. Modelo de negocio online de artesanías de las diferentes regiones del Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654561
@misc{sunedu/3092767,
title = "Modelo de negocio online de artesanías de las diferentes regiones del Perú",
author = "Bardales Bendezú, Diana Lizbeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In the following paper, we will analyze the possibility of implementing a business built around the idea of selling Peruvian handcrafted gifts through an online channel. This enterprise would be named Yarpay Perú. This business idea has the purpose of bringing more accessibility to this type of products, with a target market of people from 25 to 50 years old, and the vision of expanding to an international market in the future, as well as aiding Peruvian artisans who mainly sell their products through informal markets To accomplish this, we carried out several experiments, to validate every aspect of our business model, like our supply chain, our market and where will the products be sold, on top of obtaining information about the distinct characteristics of our market segment. Additionally, to guarantee the sustainability of our business in the future, we established the strategic plans for the different areas of the company. Taking into account our future operations, as well as the resources and labor force necessary for them to work in the following 3 years, in order to analyze the profitability and viability of the business model in the future.
This item is licensed under a Creative Commons License