Bibliographic citations
Rodriguez, L., Farfan, S. (2020). La relación entre el brand experience, la satisfacción y el brand loyalty en clientes de restaurantes temáticos de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653909
Rodriguez, L., Farfan, S. La relación entre el brand experience, la satisfacción y el brand loyalty en clientes de restaurantes temáticos de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653909
@misc{sunedu/3092585,
title = "La relación entre el brand experience, la satisfacción y el brand loyalty en clientes de restaurantes temáticos de Lima Metropolitana",
author = "Farfan Mendoza, Sergio Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The following research work aims to demonstrate the relationship between brand experience, satisfaction and brand loyalty in clients of themed restaurants in Metropolitan Lima. To carry out this study, qualitative and quantitative tools were used with a sample of 150 people who live in Lima and who are frequent customers of themed restaurants. This research is important to analyze since, by knowing the importance of Brand experience in the gastronomic sector, it can help brands to obtain added value that allows them to differentiate them from their competitors.
This item is licensed under a Creative Commons License