Bibliographic citations
Ponte, L., Martínez, A. (2020). Efectos de la competitividad de los clusters en la internacionalización de las empresas pertenecientes: caso Perú Animation [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653501
Ponte, L., Martínez, A. Efectos de la competitividad de los clusters en la internacionalización de las empresas pertenecientes: caso Perú Animation [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653501
@misc{sunedu/3092449,
title = "Efectos de la competitividad de los clusters en la internacionalización de las empresas pertenecientes: caso Perú Animation",
author = "Martínez Fernández, Almendra Pierina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The approach of this research was born out of the interest to identify what are the strategies and efforts that the leaders of the Peruvian animation companies decide to apply in their entry and development in international markets. One of the strategies identified and on which this thesis focuses, is to take advantage of the opportunities and benefits that companies obtain by belonging to a cluster. Thus, it’s first sought to know the level of competitiveness of Peru Animation, the Peruvian digital animation cluster, by evaluating its productivity, innovation and the formation of new businesses within it (Porter, 1999), to meet the objective to demonstrate whether Peru Animation's competitiveness influences the internationalization of its companies. So as to, this study is carried out through research with a mixed approach through a sequential exploratory design, with qualitative development as the first phase and quantitative development as the second phase. The results of the study carried out on the companies that belong to Peru Animation since its founding date and remain until today, show that the competitiveness of the Peru Animation cluster doesn’t influence the internationalization of these companies, since their levels of productivity and innovation they aren’t influenced by being part of the cluster and no new businesses have been formed within it.
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