Bibliographic citations
Chavez, G., Dorador, R., Ore, J., Carranza, F. (2020). Tienda de Conveniencia Eco amigable de productos orgánicos y saludables "Qhali Store" [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652844
Chavez, G., Dorador, R., Ore, J., Carranza, F. Tienda de Conveniencia Eco amigable de productos orgánicos y saludables "Qhali Store" [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652844
@misc{sunedu/3092164,
title = "Tienda de Conveniencia Eco amigable de productos orgánicos y saludables "Qhali Store"",
author = "Carranza Rojas, Franco Alfredo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The objective of this research work is to demonstrate the viability, profitability and durability of the project by developing an eco-friendly convenience store for organic and healthy products - QHALI STORE. Store that satisfies the concern for health care, well-being and lifestyle that is growing in the country. The opportunity to meet this market need is presented, through developing a retail store (convenience store) of high-quality organic products, and products that have little scope or market coverage in the city of Lima. These products provide great benefits to the human body and the environment. The research of the present study used a qualitative and quantitative methodology through surveys, which concludes in an unattended market need with great potential for growth. Qhali Store will use digital marketing channels such as social networks or web pages to reach and connect with its target audience, which is initially made up of a sector of Zone 7 of Metropolitan Lima where the largest population of consumers with a healthy lifestyle is found. In order to capture more income and increase transactions, there will be 2 sales channels, such as visits to a physical store (convenience store), web purchases or purchases through social networks, where the participation of delivery stands out. Finally, a feasibility study of the project was carried out, demonstrating its viability in the commercial and financial areas. With an investment of 106,175.00 soles, financed with 50% with a contribution from the shareholders and 50% financed with a bank loan with a term of 5 years, and an interest rate of 25%.
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