Bibliographic citations
Jauregui, V., (2019). Programas de fidelización de las aerolíneas en relación con la lealtad de clientes hombres y mujeres de 35 a 44 años de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652093
Jauregui, V., Programas de fidelización de las aerolíneas en relación con la lealtad de clientes hombres y mujeres de 35 a 44 años de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652093
@misc{sunedu/3091821,
title = "Programas de fidelización de las aerolíneas en relación con la lealtad de clientes hombres y mujeres de 35 a 44 años de Lima Metropolitana",
author = "Jauregui Euribe, Valeria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Since 2017, the phenomenon of low cost airlines has been growing with the entry of Viva Air into the Peruvian market. This segment of airlines already reaches almost 100 million passengers per year. The popularity of these airlines goes hand in hand with the low price they offer to passengers, since it has been possible to observe a reduction in ticket prices of up to 50%. Consequently, the market share of traditional airlines has declined in recent years. Therefore, there are some that seek to imitate the low cost model, as there are others whose main objective is to focus on the customer segment that values other factors beyond price. The following research work aims to demonstrate the relationship between loyalty strategies and customer loyalty between 35 and 44 years old. For this, qualitative and quantitative data collection techniques were used that after being analyzed give results that allow a future analysis.
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