Bibliographic citations
Aragón, G., (2020). La moda de un estilo de vida saludable y el brand awareness en la intención de compra de snacks sugar free en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651925
Aragón, G., La moda de un estilo de vida saludable y el brand awareness en la intención de compra de snacks sugar free en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/651925
@misc{sunedu/3091785,
title = "La moda de un estilo de vida saludable y el brand awareness en la intención de compra de snacks sugar free en Lima Metropolitana",
author = "Aragón Peschiera, Grazzia Maria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research seeks to know if there is a relationship between the intention to buy sugar-free products and fashion to lead a healthy lifestyle. Likewise, as the second variable of the study, we want to verify that there is a relationship between the brand knowledge generated by the brands of sugar-free products with the intention of buying them. The study will be carried out in the city of Metropolitan Lima in particular for citizens of socio-economic level A and B. To conclude the study we will focus on how the brands that have their advertising and packaging, as well as how the people of Lima seek always be in the hands of sociocultural trends without any importer. To see the veracity of the study, a correlational investigation was carried out using the non-experimental design. Likewise, the research had two parts: a qualitative one that was implemented through 170 studies and a qualitative one that was carried out through public primary depth interviews as experts in the sector. The results of these are modifications in chapter 3 and chapter 4 of this paper, complementing the introduction and the theoretical framework. Finally, the hypotheses raised in the study can be affirmed thanks to the correlational analysis of variables.
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