Bibliographic citations
Castro, C., Cueto, N. (2019). Relación entre el marketing experiencial y la satisfacción del cliente en tiendas pop-up en mujeres de 26 a 35 años del NSE A y B de la zona 7 de Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648694
Castro, C., Cueto, N. Relación entre el marketing experiencial y la satisfacción del cliente en tiendas pop-up en mujeres de 26 a 35 años del NSE A y B de la zona 7 de Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648694
@misc{sunedu/3091530,
title = "Relación entre el marketing experiencial y la satisfacción del cliente en tiendas pop-up en mujeres de 26 a 35 años del NSE A y B de la zona 7 de Lima Metropolitana",
author = "Cueto Vizcarra, Nélida Fiorella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Nowadays, companies focus on satisfying their customers, so they remember their brand and are differentiated by their competitors. At the same time, consumers look for brands, products, entertainment that awaken their emotions, senses and thoughts. Therefore, this study aims to understand the relationship between experiential marketing and customer satisfaction in the pop-up store model for women aged 26 to 35 from NSE A and B in zone 7 of Metropolitan Lima, to know the opinions of marketing experts on this model of store in Metropolitan Lima and whether entrepreneurs would be willing to opt for this model. A mixed research was used where a qualitative and quantitative study was carried out on a sample of 380. We found that there is a direct relationship between experiential marketing and customer satisfaction in pop-up stores in the study segment, identifying factors such as design, structure and decoration that provide experience and customer satisfaction, in addition to the trust, guarantee and safety of the products offered by these stores.
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