Bibliographic citations
Vargas, D., (2021). Comunicación interna en la prevención del COVID-19 de la empresa Mac Frutos Chavimochic S. A. C. de Trujillo, en el año 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/29569
Vargas, D., Comunicación interna en la prevención del COVID-19 de la empresa Mac Frutos Chavimochic S. A. C. de Trujillo, en el año 2021 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/29569
@misc{sunedu/3091344,
title = "Comunicación interna en la prevención del COVID-19 de la empresa Mac Frutos Chavimochic S. A. C. de Trujillo, en el año 2021",
author = "Vargas Alfaro, Dante Young Mijail",
publisher = "Universidad Privada del Norte",
year = "2021"
}
This research explores the internal communication management used by the company Mac Frutos Chavimochic S.AC in the city of Trujillo to strengthen COVID-19 prevention actions in the year 2021. It employs a descriptive approach and the technique of interview and content analysis, as well as an interview guide applied to a sample of 15 collaborators and four internal communication contents used by the indicated company. The information processing was carried out using data analysis and the information collected through the creation of networks and word clouds using the Atlas Ti program. The results show that internal communication management strengthens the adoption of COVID-19 prevention measures. Workers know what to do, why to do it, how they are being evaluated and with whom to propose spaces for improvement, on the other hand, the top management, despite showing commitment, implementing measures and disseminating them, sometimes this commitment is weakened because they fail to comply with the same measures they implemented.
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