Bibliographic citations
Orrego, V., Rozas, M., Salazar, B., Olano, K. (2021). Plan de negocio para el diseño y comercialización de ropa comfy en Trujillo [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658999
Orrego, V., Rozas, M., Salazar, B., Olano, K. Plan de negocio para el diseño y comercialización de ropa comfy en Trujillo [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658999
@mastersthesis{sunedu/3081784,
title = "Plan de negocio para el diseño y comercialización de ropa comfy en Trujillo",
author = "Olano Centeno, Keyla Massiel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This business plan proposes the creation of a company dedicated to the design and commercialization of comfy clothing. The investigation observed an unsatisfied need in women from the city of Trujillo who do not find the latest trends in design and quality of clothing. Considering that the target is women who prioritize comfort, who have a casual lifestyle while keeping their fashionista side; we identified the opportunity to reach to them with differentiating designs that provide comfort and style with an impact on their lifestyle. On the other hand, the target becomes an attractive market, because the research found a high demand for online comfy clothes. When addressing the context and culture of Trujillo city, the following icons were found in local fashion and identified as part of the city’s identity: lace, pleats and flowers inspired by the local dance, Marinera. Therefore, this inspiration is brought together for the creation and design of each of the pieces of the clothing brand Fairy Wear. The main results of this business proposal show an TIR 22.68 % that shows a successful profitability of the project.
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