Bibliographic citations
Zamora, M., (2020). Evaluación del nivel de conocimiento y actitud frente al marketing odontológico en egresados de odontología de una universidad privada de Lima, Perú 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658777
Zamora, M., Evaluación del nivel de conocimiento y actitud frente al marketing odontológico en egresados de odontología de una universidad privada de Lima, Perú 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/658777
@misc{sunedu/3077373,
title = "Evaluación del nivel de conocimiento y actitud frente al marketing odontológico en egresados de odontología de una universidad privada de Lima, Perú 2020",
author = "Zamora Campos, Maria Angeles Sandra Denisse",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Objective: To evaluate the level of knowledge and attitude towards dental marketing in dental graduates from a private university in Lima, Peru 2020. Materials and methods: An observational, descriptive and cross-sectional research was carried out in a sample of 120 graduates of a private university in Lima dentistry program. To estimate the level of knowledge towards dental marketing, a 25 questions survey divided into eight dimensions was used. Likewise, to measure the attitude towards dental marketing, another survey was applied that presented 28 questions divided into seven dimensions. In addition, other covariates such as gender, age, years of graduation and specialty were evaluated. The data collected was analyzed by absolute and relative frequency for categorical variables, while median and interquartile range were used for numerical variables. Similarly, the chi square test and the Mann Withney U test for bivariate analysis. Results: The level of knowledge towards dental marketing obtained a good level (71.67%). Similarly, when evaluating the attitude, graduates showed a favorable attitude (81.67%). Conclusions: In the present research graduates demonstrated a good level of knowledge. Furthermore, no statistically significant differences were found between the level of dental marketing knowledge and the attitude towards marketing with the covariates studied.
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