Bibliographic citations
Rojas, A., Romaní, J., Tume, Á., Casanova, F., Landa, Y. (2021). Modelo de negocio para el desarrollo y lanzamiento de aplicativo Mr. Chef [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658682
Rojas, A., Romaní, J., Tume, Á., Casanova, F., Landa, Y. Modelo de negocio para el desarrollo y lanzamiento de aplicativo Mr. Chef [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658682
@misc{sunedu/3073747,
title = "Modelo de negocio para el desarrollo y lanzamiento de aplicativo Mr. Chef",
author = "Landa Merida, Yoselin Naomi",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project supports the validation of the business model of the Mr. Chef mobile application. It allows to offer a variety of services, such as home chefs, bartenders, rental of kitchenware, among others. This business idea is aimed at two relevant segments; firstly, to people who wish to acquire services for the development of a special event, achieving a pleasant experience at home. And, also, for professionals in the gastronomic and service industry, who wish to obtain higher income. As a starting point, we proceeded to conduct experiments to help gather information about the identified need. Thus, an adequate solution was designed with the preferences and recommendations of the target public, to start the implementation of the project. The experiments carried out allowed the relevant validation of the application, the knowledge of the points to be improved and its main attractions. Having knowledge of the benefits and deficiencies of the application, changes were made in order to implement marketing and sales strategies. A digital marketing plan was developed and executed in the two main social networks: Instagram and Facebook; in order to generate interaction and relationship with the main users. Finally, the data collected throughout the development of each of the experiments allowed the elaboration of a real financial structure, reflecting a three-year business projection and its financing. In short, after the respective analysis of the results obtained, it was demonstrated that Mr. Chef is an innovative and sustainable project for the future, despite the Covid-19 situation.
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