Bibliographic citations
Tamayo, W., (2016). Percepción de la mezcla de promoción de Compartamos Financiera Agencia Cusco por los microempresarios del mercado central de San Pedro en el distrito Cusco periodo 2015. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/373
Tamayo, W., Percepción de la mezcla de promoción de Compartamos Financiera Agencia Cusco por los microempresarios del mercado central de San Pedro en el distrito Cusco periodo 2015. [Tesis]. : Universidad Andina del Cusco; 2016. https://hdl.handle.net/20.500.12557/373
@misc{sunedu/3042534,
title = "Percepción de la mezcla de promoción de Compartamos Financiera Agencia Cusco por los microempresarios del mercado central de San Pedro en el distrito Cusco periodo 2015.",
author = "Tamayo Barreto, Wido Armando",
publisher = "Universidad Andina del Cusco",
year = "2016"
}
This research is concerning a marketing tool, which is the promotion mix, the combination of the five elements, which are: sales promotion, advertising, public relations, personal selling and direct marketing, which applies Compartamos financial, in order to convey different messages with information on financial products and activities of the company, using different media and using various techniques of persuasion, whose impact on your target audience is measured and described in the development of this research. The aim of this investigation was to determine the perception of microentrepreneurs in the Central market in San Pedro, on the promotion mix applying Financiera Compartamos agency in Cusco, in the 2015 period. The research was conducted basic type and descriptive level, the design is not experimental. Needless to say, the study population was 750 entrepreneurs, with a sample of 254, to whom the survey instrument (see Appendix 2) was applied for which data processing and tabulation of the SPSS and Excel programs were used, respectively. Thus came to the following results: 39% indicate that the perception of Mix Promotion Financiera Compartamos by microentrepreneurs the Central Market in San Pedro in the district of Cusco in the period 2015, and 61% Regular indicate that it is Mala, interpretation given, because the specific mixture of the five elements of the mixing tool of Promotion, is not fulfilling its main objectives, which are: create awareness in entrepreneurs regarding loan products and financial company and encourage demand for these credit products, and most microentrepreneurs Central Market San Pedro never perceive the specific activities carried out by Financiera Compartamos in order to encourage the acquisition of its products and to identify your prospects.
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