Bibliographic citations
Rodriguez, M., Díaz, M. (2020). Relación entre el posicionamiento de marca y fidelización de clientes en la empresa Q´S Chugur EIRL en la ciudad de Cajamarca en el 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23985
Rodriguez, M., Díaz, M. Relación entre el posicionamiento de marca y fidelización de clientes en la empresa Q´S Chugur EIRL en la ciudad de Cajamarca en el 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/23985
@misc{sunedu/3038916,
title = "Relación entre el posicionamiento de marca y fidelización de clientes en la empresa Q´S Chugur EIRL en la ciudad de Cajamarca en el 2019",
author = "Díaz Díaz, Maricela",
publisher = "Universidad Privada del Norte",
year = "2020"
}
This thesis has been carried out with the purpose of determining the relationship between brand positioning and customer loyalty in the company Q’S Chugur EIRL of Cajamarca in 2019, the research problem was based on the following question: What is the relationship between brand positioning and customer loyalty in the company Q’S Chugur EIRL. In the city of Cajamarca, in 2019? And it was hypothesized, the following: The relationship between brand positioning and customer loyalty is significant in the company “Q'S CHUGUR EIRL” in the city of Cajamarca in 2019 The specific objective with which this research was formed is to determine the relationship between brand positioning and customer loyalty of the company Q’S Chugur EIRL in Cajamarca in the year 2019. For this investigation, a population of 980 was used, from which a sample of 386 clients with which the company has was calculated. The research design is non-experimental, because the variables cannot be manipulated directly. This type of research is adopted to determine the relationship between a set of variables in a given time. As for the data collection instrument, the survey was used, which according to the contracting of hypotheses with the Pearson correlation coefficient presents a highly significant direct correlation of 0.777; that is to say, there is a good correlation between brand positioning and customer loyalty in terms of dairy products of the company Q´S Chugur.
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