Altamirano, E., Armas, R. (2019). Propuesta de mejora en la gestión operativa y logística para reducir los costos operacionales de la empresa CMYK Implementaciones Publicitarias S.A.C [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/22218
Altamirano, E., Armas, R. Propuesta de mejora en la gestión operativa y logística para reducir los costos operacionales de la empresa CMYK Implementaciones Publicitarias S.A.C [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/22218
title = "Propuesta de mejora en la gestión operativa y logística para reducir los costos operacionales de la empresa CMYK Implementaciones Publicitarias S.A.C",
author = "Armas Loyaga, Romy Antonella",
publisher = "Universidad Privada del Norte",
year = "2019"
ABSTRACT The general objective of this research work is to increase the profitability of the company “CMYK Implementaciones Publicitarias S.A.C.”, through a proposal to improve operational and logistics management. As a first step, you want to determine the current situation and identify the existing problems. For this, the following techniques will be used: Ishikawa Diagram, Survey, Prioritization Matrix, Pareto Diagram and Indicator Matrix, with which we can prioritize the most relevant root causes. On the other hand, it is necessary to base our analysis on a theoretical framework referring to the topics to be treated, trying to take all the necessary data, and serve as a support to the developed tools. After identifying the problems, we proceeded to calculate the losses to determine the economic impact generated by the company. Likewise, the improvement proposal is developed starting with the creation of an Administrative Policy, MRP System, Position Profile in the administrative area, definition of an organizational chart, Placement Policy, 5'S, Coding, Layout, Supervision Policy, Kárdex, Homologation of Suppliers, Logistic Documents and ABC Method. In addition, the procedure for selecting and evaluating suppliers to support one of the tools is included, managing to reduce the identified problems and allow standardizing and controlling the logistics and operational management processes in the company, satisfying the requirements mainly of our customers and greatly benefiting the entity. Finally, an economic-financial analysis will be carried out to verify that the study carried out is viable for the company, obtaining as a result a NPV of S / 28,934.40, an IRR of 80.41% and a B / C of 1.17, for which it is concluded that This proposal is feasible and profitable for the company “CMYK Implementaciones Publicitarias SAC”
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