Bibliographic citations
Cungarache, Y., (2021). Herramientas de inteligencia comercial para selección de mercados que utilizan los exportadores del sector agrícola de Lima al 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/28421
Cungarache, Y., Herramientas de inteligencia comercial para selección de mercados que utilizan los exportadores del sector agrícola de Lima al 2020 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/28421
@misc{sunedu/3037312,
title = "Herramientas de inteligencia comercial para selección de mercados que utilizan los exportadores del sector agrícola de Lima al 2020",
author = "Cungarache Cruz, Yeny Mirian",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The research entitled " BUSINESS INTELLIGENCE TOOLS FOR MARKET SELECTION USED BY EXPORTERS FROM THE LIMA AGRICULTURAL SECTOR AS OF 2020", aims to determine and learn about the different tools that are used and known by Peruvian specialists and exporters. From the statement, tools related to the international consumer will be identified, tools for a notable access to the market, evaluating tariff and non-tariff barriers, technical regulations and international treaties; On the other hand, the ability to evaluate the macroeconomic environment of the country to which they export is essential, having the facility to compare GDP, politics, etc., helping to project the destination country, tools were found to recognize the competition to which they are face. All information is now at hand and accessible through the internet and the different portals that have been adapted for each user. This research is descriptive, non-experimental and transversal, made up of personnel from selected companies in the agricultural sector and that despite the critical pandemic situation that the world is going through, it has been possible to recognize these necessary tools for adequate development in international markets. It was concluded with a mention of the tools that Peruvian exporters use to offer their products abroad.
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