Bibliographic citations
Fernández, R., (2019). Implementación de un plan estratégico para incrementar las ventas en la empresa Ecosistemas Perú S. A. C. [Trabajo de suficiencia profesional, Universidad Privada del Norte]. https://hdl.handle.net/11537/21294
Fernández, R., Implementación de un plan estratégico para incrementar las ventas en la empresa Ecosistemas Perú S. A. C. [Trabajo de suficiencia profesional]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21294
@misc{sunedu/3037301,
title = "Implementación de un plan estratégico para incrementar las ventas en la empresa Ecosistemas Perú S. A. C.",
author = "Fernández Delgado, Ronal",
publisher = "Universidad Privada del Norte",
year = "2019"
}
Based on the evaluation of the business problem of Ecosistemas Perú S.A.C. It was found a lack of horizon that indicates a direction for the business, in a highly competitive environment and with a favorable environmental condition, for air conditioning and ventilation companies. The main problems we found were: • Lack of a strategic business plan with a customer focus • Overload of work of the owner and Manager of the company Mr. Eusebio Vergara Delgado. It was convenient to structure a strategic plan, which allows to organize the company, eliminate customer complaints, respect the environment and obtain a continuous growth in sales. For all this, a Strategic Plan based on 2016 and projections for the 2017-2020 period was developed and implemented for Ecosistemas Perú. For the development of the Strategic Plan: 1. An external and internal audit was carried out to identify the opportunities and threats that the environment offered us and to evaluate our internal strengths and weaknesses in order to take advantage of the opportunities and prevent the threats from harming us. 2. The statements of the Mission and Vision of the company were lifted and dissemination was carried out for all levels of the organization 3. It was determined the general objective and the strategic objectives that contemplate the growth, sustainability, and profitability of the business. 4. An analysis of the crossed SWOT matrix was carried out to generate and select the strategies Feasible that allow us to meet the objectives. For the implementation of the strategic plan: 5. The organizational structure of the company is restructured to make it more functional, customer-oriented, decrease maintenance complaints and relieve the owner of administrative and administrative overload operative 6. It was proposed to standardize the company to the requirements of customers with the company CGS. Finally, the most important conclusions are: the Strategic Plan with customer focus is a fundamental tool to give direction to the business and allows structuring strategies that allow us to obtain competitive advantages. Regarding the recommendations, the following are highlighted: Ecosystems Peru S.A.C. must continue with the Strategic Plan designed until 2020 and permanently evaluate the achievement of the objectives, making the corresponding adjustments.
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