Bibliographic citations
Ramos, G., (2019). La influencia de marketing interno en la motivación laboral de los colaboradores de una microfinanciera, en Puente Piedra, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21699
Ramos, G., La influencia de marketing interno en la motivación laboral de los colaboradores de una microfinanciera, en Puente Piedra, 2017 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21699
@misc{sunedu/3037177,
title = "La influencia de marketing interno en la motivación laboral de los colaboradores de una microfinanciera, en Puente Piedra, 2017",
author = "Ramos Alarcón, Guilliana Yhuleisy",
publisher = "Universidad Privada del Norte",
year = "2019"
}
In the thesis entitled, "the influence of internal marketing on the motivation of employees of the microfinance company, in district of Puente Piedra, 2017", establishes the relationship between the variables internal marketing and employment motivation by providing empirical evidence to the theoretical assumptions that explain the Relationship between these variables, proposing alternative solutions that can be assumed in internal marketing programs that contribute to the work motivation of the internal clients of a microfinance company, also the hypothesis is the following: Internal marketing has a high relationship in the work motivation of the internal clients of a Microfinance company in Puente Piedra. On the other hand, the variables studied are Internal Marketing as an independent variable and Labor Motivation as a variable, for this reason a correlational type design was used, as well as a non-experimental cross-sectional design. It is worth mentioning that the instrument was the survey, through a questionnaire of 28 items on the Likert scale, for which the sample consisted of a total of 30 collaborators of the microfinance institution. After that, the results were analyzed through the statistical program SPSS, through which the reliability level of the questions was measured using the Cronbach's alpha; also, to measure the level of correlation of the variables under study, the Pearson correlation test was used. Finally, the statistical graphs obtained by the variables and the dimensions were analyzed and interpreted. Finally, significant results were obtained that there is a great influence of the internal marketing in the work motivation of the collaborators in a microfinance company, in Puente Piedra 2017.
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