Bibliographic citations
Dionicio, C., (2020). Implementación de la técnica AIDA y su incremento en las ventas de la empresa Calzados Neyros E.I.R.L. en el mercado Huamantanga, Puente Piedra-2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/24182
Dionicio, C., Implementación de la técnica AIDA y su incremento en las ventas de la empresa Calzados Neyros E.I.R.L. en el mercado Huamantanga, Puente Piedra-2018 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/24182
@misc{sunedu/3032538,
title = "Implementación de la técnica AIDA y su incremento en las ventas de la empresa Calzados Neyros E.I.R.L. en el mercado Huamantanga, Puente Piedra-2018",
author = "Dionicio Solis, Cintia Yudith",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The objective of this study is to determine the increase generated by the implementation of the AIDA Technique in the sales of the company calzados Neyros E.I.R.L in the Huamantanga market, Puente Piedra-2018. The research is applied, it presents an experimental design methodology in its quasi-experimental type, with a longitudinal short and quantitative approach. Likewise, the present investigation applied a questionnaire to a sample of 7 people from the sales area who were taught AIDA technique classes for the increase of their sales, the company under analysis is Neyros EIRL, consequently it was demonstrated that the technique allows to develop capacities and abilities to be able to perform the good function of the sellers, likewise through the Student's parametric T test it has been possible to demonstrate the Sig. where this was 0.001 which indicates that the implementation of the AIDA technique increases the sales of S /. 5191 to S /. 6625 at the end of the 2018 semester, thus complying with the hypothesis.
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