Citas bibligráficas
Mozombite, O., Davila, N. (2018). La Influencia del plan estratégico en el posicionamiento de las empresas de turismo en el distrito de Miraflores, Lima 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13919
Mozombite, O., Davila, N. La Influencia del plan estratégico en el posicionamiento de las empresas de turismo en el distrito de Miraflores, Lima 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13919
@misc{sunedu/3031754,
title = "La Influencia del plan estratégico en el posicionamiento de las empresas de turismo en el distrito de Miraflores, Lima 2017",
author = "Davila Huaman, Nelly Rocio",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present investigation entitled "The influence of the Strategic Plan in the Positioning of Tourism Companies in the district of Miraflores, Lima 2017" aims to determine whether or not the strategic plan influences the positioning of companies in that sector. In order to carry out this study, questionnaires were used with 24 questions based on the Likert scale applied to the sample, which is made up of 126 companies, all dedicated to the tourist service sector. Subsequently, the information collected has been processed in the statistical system SPSS, which allows us to observe that the relationship of both variables is considerable, this leads us to accept the hypotheses raised in this research, since in the results we can see that only some companies and among which are the largest, are those that make a strategic plan for the implementation and proper operation of a business, which has allowed them in the medium or long term to be reflected in the positioning, in a market that as we know is increasingly competitive.
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