Castañeda, V., Paredes, C. (2014). Estudio de prefactibilidad para la instalación de una empresa de servicio de comida por delivery Feeling Good en la ciudad de Trujillo. [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/1358
Castañeda, V., Paredes, C. Estudio de prefactibilidad para la instalación de una empresa de servicio de comida por delivery Feeling Good en la ciudad de Trujillo. [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/1358
title = "Estudio de prefactibilidad para la instalación de una empresa de servicio de comida por delivery Feeling Good en la ciudad de Trujillo.",
author = "Paredes Nuñez, Claudia Isabel",
publisher = "Universidad Privada del Norte",
year = "2014"
ABSTRACT In the last decade, the top trend is well-being and health care. Therefore in a positive context, this business oportunity is developed in order to offer an easy option to have a healthy nutrition in this modern life. The business idea of this investment project prosose the develop of a company that cooks lunchs, and distributes it to home or office, offering delicious and healthy lunchs according to customer’s needs. Lunchs will be prepared according to safety and salubrity standards, the company will work with an innovative concept in the peruvian market: taste, health, salubrity and impecable presentation. This kind of business was diligent with successful in the capital of the country, through a market research, unsatisfied needs were identificated in a portion of the population which will be our target market. Potential customers are woman and men from the city of Trujillo with the level AB and C socioeconomic status, since 20 years old to much. These people don’t have time to cook and eat healthy. Also old people since 70 years old, who usually don’t work and like to eat at home in order to care their health, and people who are force to have a specific nutrition because of an illness. The project will generate during the first year an income of S/. 1 024 881 nuevos soles (no IGV), this amount will increase during the five years, until reach S/. 1 301 695 nuevos soles. The project analysis shows a COK of 16.94%, which was determinated using the Capital Asset Pricing Model. The total investment required is S/. 160 478 nuevos soles, it will be finance by 60% (personal contribution) and 40% (bank loan). The recovery period is 5 years and 1 months. It has the following economic indicator: economic VAN (S/. 319 524 Nuevos Soles), which indicates that the proyect is viable, and an economic IRR of 46.52%
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