Bibliographic citations
Díaz, R., Cabrera, J. (2017). Relación entre la gestión de la calidad y ventaja competitiva en diferenciación en el área de producción de la empresa Menú Express, en la ciudad de Cajamarca en el primer cuatrimestre del año 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10912
Díaz, R., Cabrera, J. Relación entre la gestión de la calidad y ventaja competitiva en diferenciación en el área de producción de la empresa Menú Express, en la ciudad de Cajamarca en el primer cuatrimestre del año 2016 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/10912
@misc{sunedu/3017579,
title = "Relación entre la gestión de la calidad y ventaja competitiva en diferenciación en el área de producción de la empresa Menú Express, en la ciudad de Cajamarca en el primer cuatrimestre del año 2016",
author = "Cabrera Oliveros, Johann Neil Alexander",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The aim of this thesis was to determine the relationship between Quality Management and Competitive Advantage in Differentiation in the production area of the company " Menu Express " in the city of Cajamarca in the first quarter of 2016. The research was descriptive, correlational, cross-sectional, not experimental, the population was composed of 72 people from the production area, between workers and administratives, to which was applied the questionnaire referred to the relation to the planned objective, the same that was built on a scale of five alternatives: definitely not, probably not, indecisive, probably yes, definitely yes, with values 1, 2, 3, 4 and 5 respectively, valid reliability through the Alfa Cronbach formula, whose result it was 726; demonstrating a high degree of reliability. The technique of analysis focused on descriptive statistics, specifically percentages among the results found that: The 61, 75% of workers felt that there is a media relationship between Quality Management and Competitive Advantage in differentiation, since although there are processes that guarantee the development and safety of products, still need to adopt a culture total quality, build continuity and order in procedures also noted that efforts should be recognized, experience and intellectual contribution towards them, creating a participatory management. It was concluded that there is an average positive relationship with a correlation coefficient of Pearson of 0.445, indicating high concomitance existing between both variables. KEYWORDS: quality management, competitive advantage.
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