Bibliographic citations
Gonzales, G., Torres, G. (2019). Relación entre el marketing digital y la fidelización de clientes en la clínica María Belén S.R.L. de Cajamarca, año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/15100
Gonzales, G., Torres, G. Relación entre el marketing digital y la fidelización de clientes en la clínica María Belén S.R.L. de Cajamarca, año 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/15100
@misc{sunedu/3016166,
title = "Relación entre el marketing digital y la fidelización de clientes en la clínica María Belén S.R.L. de Cajamarca, año 2018",
author = "Torres Briones, Gisela Estefany",
publisher = "Universidad Privada del Norte",
year = "2019"
}
ABSTRACT This thesis has been carried out in order to determine the relationship between digital marketing and customer loyalty in the clinic María Belén S.R.L. Cajamarca in 2018. The general objective with which this research was formed is to determine the relationship that exists between the tools of digital marketing and customer loyalty of the María Belén SRL clinic in Cajamarca in 2018. The research design is non-experimental, for this research a population of 173.17 was used, from which a sample of 120 clients with which the company has. The results of the following investigation were measured through a qualitative instrument, in this case a questionnaire. The design of the research is nonexperimental, because the variables can’t be manipulated directly. This type of research is the most appropriate to determine the relationship between a set of variables in a given time. As for the data collection instrument was used was the survey, according to the test of hypothesis with the Pearson correlation coefficient is weak, because it has a value of "r" = 0.075, in turn it shows a P- value equal to 0.002, thereby confirming the existence of this relationship between the variables, which is significant. Therefore, the research hypothesis is confirmed as true. KEYWORDS: Digital marketing, customer loyalty, business intelligence, content markerting, fan page.
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