Bibliographic citations
Arenas, M., (2021). Factores que influyen en el comportamiento del consumidor de productos de lujo personal de la urbanización Las Lagunas, distrito de La Molina, 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25592
Arenas, M., Factores que influyen en el comportamiento del consumidor de productos de lujo personal de la urbanización Las Lagunas, distrito de La Molina, 2018 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/25592
@misc{sunedu/3015962,
title = "Factores que influyen en el comportamiento del consumidor de productos de lujo personal de la urbanización Las Lagunas, distrito de La Molina, 2018",
author = "Arenas Valdivia, Milagros Guadalupe",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The objective of this research is to describe the factors that influence the behavior of the consumer of personal luxury products: fashion, perfumery, cosmetics, jewelry and accessories in 2018. Said research was carried out from the need to provide knowledge on a little-studied topic and getting to know the personal luxury consumer. In our country, this industry is under development and projects an accelerated growth due to demand and positive acceptance in the socioeconomic level A of Metropolitan Lima. This research was developed through the operationalization of variables. Dimensions, subdimensions and items with information based on the stimulus-response model of Kotler (2017) were identified. The approach was qualitative, descriptive in scope and phenomenological in design. The study was developed on a non-probabilistic sample of 8 elements made up of consumers of personal luxury products who live in the Las Lagunas Urbanization, La Molina district. The type of sampling carried out was the so-called chain, nets or snowball. The following techniques were applied: in-depth interviews, with the guidelines guide instrument; and observation, with the checklist instrument. The study concludes that internal factors at a personal level such as occupation, economic situation, lifestyle, personality and self-concept, have a great influence on consumers of personal luxury products.
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