Bibliographic citations
Caviedes, E., (2019). Plan de negocios para la creación de una empresa en línea, de moda genderless, dirigida a jóvenes [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653144
Caviedes, E., Plan de negocios para la creación de una empresa en línea, de moda genderless, dirigida a jóvenes [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/653144
@misc{sunedu/3015491,
title = "Plan de negocios para la creación de una empresa en línea, de moda genderless, dirigida a jóvenes",
author = "Caviedes Chuquimia, Edgar Angel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Through this Business Plan, the operation of the Company whose corporate name is Neven Peru has been considered, which will be dedicated to the creation and sale of casual genderless clothing designs aimed at young adults and having the e-sales platform as a sales platform commerce The support for this proposal, is due to the existence of a niche market, which demands attention in the type of product offered; Therefore, for the present investigation, the strategic planning that includes the mission, the vision, the central values, which are oriented to support the existence of the organization has been properly oriented; of the characteristics of the product of the company, establishing the factors of the market environment at macro and micro level, without neglecting the role of the competition, considering certain matrices. It has also been considered, the financial and accounting aspect, so that there is an initial capital, the same that would be obtained from the contribution of the company's partners, without neglecting the support of financial entities. The investment has a five-year projection, evidencing the viability and success of a company dedicated to the sale of genderless designs, such as the MARCIO MIUGËR brand.
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