Bibliographic citations
Coloma, L., (2017). Determinación del perfil del consumidor de mascotas en el distrito de Trujillo y Víctor Larco periodo 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12103
Coloma, L., Determinación del perfil del consumidor de mascotas en el distrito de Trujillo y Víctor Larco periodo 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/12103
@misc{sunedu/3015201,
title = "Determinación del perfil del consumidor de mascotas en el distrito de Trujillo y Víctor Larco periodo 2017",
author = "Coloma Rojas, Luisy Estephanie",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT Trujillo market is nowadays, following the line of other cities, a growing trend of the market for pets, specifically in dogs and cats, both in products and in services; And when analyzing the behavior of this market in Trujillo can be observed that they have a greater percentage of households that have this monthly expenditure planned for their pets, which corresponds to 42% of households. The purchase of pets and the acquisition of their products and services has been taking a different and much more important role in our society, more people choose to have a pet and to give special care, our society is gone Developing with new food beliefs and care for their pets, thanks to the significant discoveries of benefits that bring having a pet in the home. I as a lover of the canine world decided to orient myself in this area with the purpose of answering certain questions: What are the characteristics that have pet owners? What kind of pet food do consumers prefer? Do consumers really know the benefits and characteristics of the product provided to their pets? In answering these questions, among others, we will determine the profile of the pet owner. This thesis proposes the realization of a deep market research to the owners of pets in the district of Trujillo and Víctor Larco with quantitative technique to determine the characteristics of the profile of pet owners consumers. After the research carried out, it is concluded that the characteristics of the pet owner profile in the districts of Trujillo and Víctor Larco come to make people of both sexes between 25 and 45 years old, from a NSE AB and C with a Moderately high economic solvency, where the highest percentage are unmarried and married consumers with a Bachelors degree who currently work as employers of different companies. With an active lifestyle and an analytical and evaluative profile, he is informed and sought before making a purchase. There are opportunities in the market of pets in the city of Trujillo, opportunities both in the market of products and especially in the market of services for pets, thus giving space to entrepreneurs or current entrepreneurs of this sector to develop the pet market in the city to high levels of quality and service. I hope that this approach is valuable and serves as a guide for different companies in the sector, so that they can implement this theory and manage to apply them, and also can achieve benefits such as consumer loyalty, brand positioning in the consumer's mind, opportunity for development Of new products and / or services, to determine consumer trends, to identify a little or nothing satisfied need in the target, etc.
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