Bibliographic citations
Mendoza, E., Príncipe, G. (2016). Proyecto de inversión: implementación del taller de joyería de plata auto diseño – Lliu distrito de Los Olivos [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10568
Mendoza, E., Príncipe, G. Proyecto de inversión: implementación del taller de joyería de plata auto diseño – Lliu distrito de Los Olivos [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10568
@misc{sunedu/3012259,
title = "Proyecto de inversión: implementación del taller de joyería de plata auto diseño – Lliu distrito de Los Olivos",
author = "Príncipe Álvarez, Gladys Laxmi",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT The present investment project is made with the objective of knowing the pre feasibility of a business of selling jewelry made in silver and directed to the bridal market. This project is developed taking into account an attractive number of potential clients of the districts of Los Olivos, San Martin de Porras, Independencia, Comas and Carabayllo all corresponding to North Lima, where the proposed type of business has no competition and can be considered only. For its development has collected information on the situation of silver in the international market and its behavior in the face of fluctuations in the price of the American currency, as well as changes in the price of silver in Peru as the country is the first producer Worldwide, guaranteeing the raw material required for the development of the project. The trends of the local market were analyzed, increasing and with positive expectations; As for direct competition, it is located geographically opposite the radius of operations, an important factor to achieve a prompt position in the market and was achieved through the creation of the LLIU brand to design a logo that is easy to recognize and that conveys elegance and Passion as the concept is of exclusivity. Acquiring a jewel to use in an event as special as marriage is not talking about a spontaneous purchase, it generates an emotional bond making the jewel part of the personal history of whoever wears it. The proposal has as competitive advantage access to the module of self design, allowing the client to translate their idea guided by an advisor. The initial investment to implement the workshop and the store, located in the districts of San Martin de Porras and Los Olivos respectively, is considered an investment of S / .61,737 and the financial evaluation verified the viability of the project yielding a NPV With a value of S / .536,970 Nuevos Soles and a TIR of 35%, the recovery of the investment is at the end of the third year. Finally, with the data exposed, it is expected that the proposal will reach the objectives of positioning in the heading and growth to other provinces of the country.
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