Bibliographic citations
Arias, A., Montesinos, O., Iturri, R., Isla, K., Carrillo, G. (2020). Proyecto Wayu: Granola a base de Quinua y Cañihua con frutas liofilizadas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652287
Arias, A., Montesinos, O., Iturri, R., Isla, K., Carrillo, G. Proyecto Wayu: Granola a base de Quinua y Cañihua con frutas liofilizadas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652287
@misc{sunedu/3011426,
title = "Proyecto Wayu: Granola a base de Quinua y Cañihua con frutas liofilizadas",
author = "Carrillo Dextre, Gonzalo Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The research work is mainly based on the development of the Wayu brand, which consists of the production and mainly online and in specialized stores of Andean cereal granola with lyophilized fruit. This in response to the problem of not finding a healthy snack that provides the calories necessary to carry out their daily activities to our target audience, which is composed of men and women between 18 and 35 years of Metropolitan Lima from socioeconomic levels A and B who leads a healthy lifestyle. For this, the work seeks to solve the problems of our consumers while we consider a share of social responsibility when working near the Andean communities in the Puerto Inca area of Huancayo. The experiments carried out allow us to validate the intention of the final consumers through their comments in the social media publications and direct messages, specifically, the interest on the part of the specialized stores to have our product as part of their catalog of offered goods is validated. the target audience we are targeting. The work structure is divided into the description of the problem to be solved and the respective design of the business model. All the phases of the work to a common point: justify the viability of the business. Finally, it is wanted to demonstrate if the investment of the project can be recovered in the plotted time.
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