Bibliographic citations
Osorio, M., (2019). Los elementos de promoción en relación a la recompra en los sitios web de las tiendas por departamento en la categoría moda en e-commerce por parte de mujeres de 25 a 35 años de edad de NSE B en la zona 7 de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/627761
Osorio, M., Los elementos de promoción en relación a la recompra en los sitios web de las tiendas por departamento en la categoría moda en e-commerce por parte de mujeres de 25 a 35 años de edad de NSE B en la zona 7 de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/627761
@misc{sunedu/3009024,
title = "Los elementos de promoción en relación a la recompra en los sitios web de las tiendas por departamento en la categoría moda en e-commerce por parte de mujeres de 25 a 35 años de edad de NSE B en la zona 7 de Lima Metropolitana",
author = "Osorio Bravo, Milena Xiomara",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This report describes how the promotional elements influence the repurchase on the websites of the department stores in the fashion category for women between 25 and 35 years of age in Metropolitan Lima. This research was developed around the analysis that was made of the subject previously and the information found, where it was possible to detect relevant factors in the digital platform, which encourage re-purchase in electronic commerce. Therefore, an analysis was made to identify among the most relevant factors for consumers when they were shopping on a website, and because this generated a repurchase on the digital platform. In addition, to create closeness with the client, since there is no physical contact, therefore, it is necessary to generate trust in the user to buy on the website. During the investigation, two important factors were analyzed for the consumer and department stores as a strategy for the client to return to the platform to buy. We talk about the promotion elements and the information provided by mailing to the users. Also, factors that had not been considered initially in the study, but that were an important part of the online buyback, were detected; as the case of after sales service. Finally, we compare findings found in the qualitative and quantitative field of the research, plus the information collected. With this it was possible to deepen and propose strategies to improve the purchase in the virtual channel of department stores.
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